Heineken Experience

About Heineken Experience

The Amsterdam Heineken Experience is a museum dedicated to the history of the Heineken brewery and beer. It is located in the Amsterdam ArenA, the home of football club Ajax and the largest stadium in the Netherlands. The experience is a multimedia tour that takes visitors through the history of the brewery, from the founding of the company by Gerard Heineken in 1864 to the present day. Visitors can learn about the brewing process, see exhibits of old advertising and packaging, and even taste a variety of Heineken beers. The Amsterdam Heineken Experience is open every day from 10am to 7pm. Admission costs €19 for adults and €14 for children aged 10-17.