Hong Kong Tourism Board prepares for reopening of travel

The Hong Kong Tourism Board (HKTB) has announced its plan to prepare for the recovery of tourism and the resumption of international travel.

The short-term strategy will focus on encouraging back international visitors to Hong Kong as soon as possible. 

When borders reopen and global travel resumes, HKTB will launch ‘Open House Hong Kong,’ a campaign designed to restore visitor arrivals through tactical offers and exclusive experiences.

In the medium-to-long-term, HKTB is conducting a holistic review of Hong Kong’s tourism brand and positioning.