Workation, the new travel trend

Know about workstation and how this is one of the new travel trend not only in India but also globally

The pandemic's onset has aided in the observation of numerous trends that have transformed the entire ecosystem. Workation is an example of this, as it allows you to travel to any part of the world while also working from there. This not only allows employees to put more energy into their work, but it also allows them to get rid of boredom.

It’s a trend that is on the rise, and is expected to continue to grow in popularity in coming years also. The pandemic has only accelerated the growth of the workation trend since 2020 but the trend is gaining popularity with the passing years. Though many offices have opened now but still many employees are now choosing to work from home, and they are looking for ways to get out of their homes and their routines. Workation is the perfect way to do that. It is also a great way to stay connected with your colleagues and to continue to advance your career while you are on vacation.

There are many reasons why workation has become so popular. For one, it’s a great way to get some work done while you’re on vacation. You can take care of some of your work tasks without having to miss out on all the fun. Additionally, workation can be a great way to save money. You can often get a better deal on travel if you combine it with work-related tasks.

When the tourism and hospitality industries were stagnant, planners and strategists established this new travel trend to encourage employees and individuals to unwind while working. Perhaps the quote here can be befitted properly, "Every cloud has a silver lining." With this strategy, people and organisations were allowed to leave, which not only helped them to take a much needed break but also witnessed a quality of work. Today, this trend has been popularised across globe, giving a platform to newer businesses in the hospitality and tourism industry.

Cab rental and vacation home rentals have seen a profitable source of income through the trend. It is through this trend that people have converted the weekend holiday into a much longer span of a week or two and consider that the holiday home. Workation is the new normal in the corporate world, with the stress of working from home and a reluctance to return to the office.

This tendency, on the other hand, has yielded a slew of advantages that benefit both individuals and businesses.

Table of Content

Boost mental health
Create a communication network
Empower creativity
A chance to travel

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Boost mental health

Although the pandemic has created a plethora of opportunities around the world, it has also resulted in widespread devastation. One of them is suffering from depression and anxiety. Sitting at home for hours, locked inside, creates a lot of anxiety. On the one hand, it saves money on travel and allows you to spend more time with your family, but on the other hand, it causes such turmoil. Traveling in a workation environment can help to keep the chaos at bay. This would provide a change of pace and environment, as well as allow to venture into the unknown. Furthermore, a change in location allows an individual to divert their attention away from work and devote more time to nature, which helps to boost mental stability and peace within themselves.

Create a communication network

It is common knowledge that we met many new people from various sectors while travelling, which helped us expand our network circle. This trend allows you to broaden your horizons and learn about different industries while also exploring new interests. When companies empower employees to choose this option, it makes it easier for them to onboard new clients or companies. There's no assurance it will be converted, but communicating on shared interests and ideas will undoubtedly help broaden the network cycle.

Empower creativity

If you are in a creative firm, outstation travel and gaining inspiration from the outside world might help you plan forward. Sitting at home or in a specific environment stifles creativity. As a result, workation can be compared to a bingo card, where you are given the opportunity to free your mind and develop fresh ideas for ideation and strategic planning

A chance to travel

It becomes dull and tedious when you are bound by the same work culture standards. Many times, we desire to travel at a specific time, but owing to a backlog of work, the plan is cancelled or approval takes a long time. Organizations are beginning to recognise the importance of their employees' well-being, allowing them to go to their ideal places without being hampered.

Many businesses have kept to the age-old way of doing business, yet such trends have proven to be beneficial over time. Employees represent a brand's face value, and we must recognise this. If employees' benefits are not considered a priority, the business will undoubtedly see a lack of growth.

Suchismita Das

Suchismita is a PR Professional since 2018. She have worked in PR with a diverse set of clients. She has completed her Post Graduation in M.Sc. in Media Science from Maulana Abul Kalam Azad University of Technology (MAKAUT). She completed her graduation in English Honours from Kalyani University. In her free time, she loves sketching and painting, writing creative pieces, crafting DIY objects and binge watching her favourite shows