Keralans are simple, down-to-earth people who live in a well-educated culture. Kerala was the first Indian state to achieve 100% literacy. Keralans are commonly referred to as "keralites." Kerala has an overall population of around 32 million people, with roughly 23 million living in rural areas. Keralans are known as "Malayalees" because they speak Malayalam and English.
Keralans dress in very simple attire. The women generally wear saris, which are six metres long pieces of silk or cotton. Men typically wear a white mundu (dhoti) with a shirt and towel on top. The younger generation prefers more practical clothing like as churidars and Western design patterns.